WHY PEOPLE VIEW ESG INITIATIVES AND ESG CONCERNS DIFFERENTLY

Why people view ESG initiatives and ESG concerns differently

Why people view ESG initiatives and ESG concerns differently

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Clients have actually boycotted big brands when incidents of human liberties issues within their operations surfaced.



The evidence is clear: overlooking human rightsissues can have significant costs for businesses and states. Governments and companies which have effectively aligned with ethical practices prevent reputation damage. Implementing strict ethical supply chain practices,encouraging fair labour conditions, and aligning laws and regulations with worldwide business standards on human rights will safeguard the reputation of countries and affiliated businesses. Moreover, current reforms, as an example in Oman Human rights and Ras Al Khaimah human rights exemplify the international increased exposure of ESG considerations, be it in governance or business.

Investors and shareholders are more concerned about the impact of non-favourable publicity on market sentiment than other facets nowadays as they recognise its immediate effect to overall company success. Even though the association between corporate social responsibility campaigns and policies on consumer behaviour suggests a poor association, the data does in fact show that multinational corporations and governments have faced some financiallosses and backlash from customers and investors because of human rights concerns. The way customers view ESG initiatives is frequently being a bonus rather than a deciding factor. This difference in priorities is evident in consumer behaviour surveys in which the effect of ESG initiatives on purchasing decisions continues to be relatively low compared to price, quality and convenience. Having said that, non-favourable press, or specially social media whenever it highlights business wrongdoing or human rights related problems has a strong impact on consumers attitudes. Clients are more likely to respond to a company's actions that clashes with their personal values or social expectations because such narratives trigger an emotional reaction. Thus, we see authorities and businesses, such as into the Bahrain Human rights reforms, are proactively taking precautions to weather the storms before suffering reputational problems.

Market sentiment is mostly about the general attitude of investor and shareholders towards specific securities or markets. In the previous decade this has become increasingly also influenced by the court of public opinion. Individuals are more aware of ofbusiness behaviour than ever before, and social media platforms enable accusations to spread in no time whether they are factual, deceptive and on occasion even slanderous. Therefore, conscious customers, viral social media campaigns, and public perception can result in reduced sales, decreasing stock prices, and inflict damage to a company's brand name equity. On the other hand, decades ago, market sentiment was just influenced by economic indicators, such as product sales numbers, profits, and economic variables in other words, fiscal and monetary policies. Nevertheless, the proliferation of social media platforms plus the democratisation of information have certainly widened the scope of what market sentiment involves. Needless to say, customers, unlike any time before, are wielding plenty of power to influence stock prices and effect a company's economic performance through social media organisations and boycott efforts according to their perception of the company's behaviour or values.

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